ORANGE ARRIVES IN ARMENIA
Wireless Week
nov 5 2009
November 5, 2009 – Orange launched mobile telecommunications services
in the Republic of Armenia today providing mobile phone users across
the country with the quality of service and innovative offers that
have become the hallmark of Orange’s reputation worldwide. With this
launch, Armenian customers will join a worldwide community of 126
million people spread across 29 countries who enjoy the benefits of
the Orange brand.
The launch of Orange services has been eagerly awaited in Armenia
following the award of the license on 19 November 2008. Despite
the relatively high penetration rate in the country (80%), there is
strong demand for the wide-ranging, innovative services that have
forged the reputation of the Orange brand across the world.
For the launch of its operations in Armenia, Orange has invested around
100 million EUR. In line with its strategy, the Group will provide
the expertise and investment necessary to ensure the development of a
high-quality 2G and 3G+ network offering nation-wide coverage. Indeed,
Orange will provide coverage for over 80% of the population. Orange
already employs over 300 people in the country and some 500 additional
people are employed indirectly through suppliers and third-party
retailers.
For its launch, Orange has already positioned itself as a strong
challenger to the two other operators already present on the market.
Orange will launch a series of innovative and attractive offers for
both individual consumers and the business community. These already
include a complete catalogue of mobile and data offers, as well as
an attractive range of international tariffs, with over 130 roaming
partners from the launch.
Orange Customer Service will be available from a toll-free hotline
24/7 in three languages (Armenian, Russian and English) to help to
answer any queries, provide information or give technical assistance
during the roll out of services and beyond. Customers will also be
able to stay informed about the latest offers from Orange on the
website , which officially went online today.