WINE-GROWING STRATEGY NECESSARY IN CASE OF ARMENIA-TURKEY BORDER OPENING

/PanARMENIAN.Net/
16.11.2009 16:49 GMT+04:00

/PanARMENIAN.Net/ Collaboration strategy with Turkey in wine-growing
sphere should be developed in RA in case of Armenia-Turkey
rapprochement, Avag Harutyunyan, head of Armenian wine makers union
believes. According to him, Armenia will be unable to met competition
in Turkish market, as Turkey’s wine-growing capacity exceeds that of
Armenia 10 times. Besides, Turkey offers low export prices of 25-30
cents per kilo.

According to the expert, even upon establishing collaboration with
Turkish winemakers to employ the potential of Western Armenian
wineries, RA will have to export the wine of Armenian origin under
Turkish brands.

As head of Armenian wine makers union explained, the above mentioned
strategy could be implemented only through both countries’ economic
integration. No serious changes in wine market are to be expected
within 10-15 years of border opening, he concluded.