Lecture for businessmen and marketing specialists on the subject
`creation of brand and its management will take place in Yerevan

YEREVAN, January 22. /ARKA/. Union of Information Technologies (UITE)
with the support of SPMS organizes lecture on the subject `Creation of
brand and its management’. The aim of the seminar is to develop
potential of the companies in the given sphere.

Attendees of the lecture will get introduced to the conception of
brand and trade marks, their formation, market research, market
analysis and its segmentation, positioning of brand in the market,
development of creative strategy, individualism, peculiarities,
essence, attributes and control over its management.

Participants will get answers of the questions related to the impact
of brand on the consumers and its main components, productivity of its
usage and opportunities of its modification and methods of its
introduction. Armenian and foreign companies, as well as beginner IT
companies will participate in the seminar. -0-