ARMENIAN GOVERNMENT APPROVES TOURISM DEVELOPMENT PROGRAM

news.am
Feb 11 2010
Armenia

At the RA Government’s sitting on February 11, RA Prime Minister Tigran
Sargsyan approved the 2010 tourist development program for Armenia.

The program is designed to shape a favorable and attractive image of
Armenia as a country of tourism, present Armenia to the international
tourist market and ensure the country’s international integration
through an effective marketing policy.

A total of 650,000 tourists are expected to visit Armenia this year
due to the program – an increase of 7-10 per cent. The program will
also enhance international awareness of Armenia.

The program also provides for Armenia’s participation in international
exhibitions, publication and dissemination of advertising material,
organization of festivities in Armenian regions and development of
international cooperation in tourist industry.