VIVACELL-MTS INTRODUCES ITS FIRST OWN-BRANDED HANDSET MTC 236

ArmInfo
2010-02-12 13:16:00

ArmInfo. VivaCell-MTS, the subsidiary of Mobile TeleSystems OJSC,
has begun selling mobile phones under MTS brand. MTC 236 is the first
mobile phone to be sold in Armenia under the MTS brand. The phone
was specially designed by China’s ZTE Corporation for Vodafone and is
being sold under the MTS brand as part of the strategic partnership
between the two operators. MTC 236 is an entry-level phone, priced
at AMD 11,900.

VivaCell-MTS is also developing its own retail chain, using the
capacity of its service centres across the country. Offering of
handsets through the VivaCell-MTS retai0l network is key to subscriber
acquisition, usage growth and successful customer retention. It
will help drive greater customer traffic to VivaCell-MTS stores and
strengthen the Company’s competitive advantage.

Introduction of a low-price MTC 236 is conditioned by customer demand
for high quality affordable feature rich mobile handsets. This classic
style easy-to-use phone is equipped with color screen, polyphonic
melodies, flashlight and all the necessary features for everyday
communication. MTC 236 can only be used with a VivaCell-MTS SIM card,
and it is for sale with 1-year warranty.

"We will continue to expand our portfolio of affordable handsets. The
target of this new offer, the MTS 236, is the low-income population
of the country looking for easy solution for mobile communications.

The pensioners, students, high grade school children can benefit from
this offer. As a global operator with local flavor, VivaCell-MTS is
also using private-labeling, and today we introduced to the market the
first such handset – the MTC 236. We plan introducing to the market
more branded handsets to satisfy the need of different segments of
the market," commented VivaCell-MTS General Manager Ralph Yirikian.

VivaCell-MTS (K-Telecom CJSC) is the leading Armenian mobile operator,
providing a wide range of Voice and Data services. Since its launch
on 1st July 2005, in a short period of time VivaCell-MTS has managed
to build a nationwide network and a considerable customer base.

VivaCell-MTS drives the development and offering of innovative mobile
communications products, services and features in the Armenian mobile
communications market. For more information, visit