KARDASHIAN SISTERS GET INTO JEWELRY DESIGN

National Jeweler Network
content_display/fashion/celebrity-style-jewelry/e3 i3d331a733bc9b824d5cd94deb862ce32
Feb 24 2010

The new Kardashian Collection by Virgins, Saints and Angels includes
pieces like this star ring, crafted in sterling silver and bronze
with Swarovski crystals.

Los Angeles–It was just last week that the Kardashian sisters–Kim,
Khloe and Kourtney, of Keeping Up With the Kardashians reality TV
show fame–unveiled their new apparel collection for clothing brand
Bebe on the runway at New York Fashion Week.

It’s not the only endeavor that has been keeping the trio, busy,
however. The Kardashians have also recently designed a new jewelry
line for Virgins, Saints and Angels (VSA), the Los Angeles-based
jewelry brand has confirmed.

"The Kardashian Collection by Virgins, Saints and Angels" features
rings, necklaces, bracelets and earrings crafted in sterling silver
and bronze with Swarovski crystals. Prices range from about $300 to
$500, the brand said.

The collection made its debut with retailers at the sportswear show
Project, held in Las Vegas last week, and the designs will officially
hit retail stores in April.

Prior to Project, Khloe Kardashian took to her own Web site to drum
up buzz and tell fans about the line.

"The design was inspired by our Armenian heritage and there’s a
great deal of symbolism behind each piece," she said. "We’ve all
worked very hard on this project and my sisters and I are absolutely
thrilled with the way the line turned out!"

Rich with symbolism, the designs appear to fit right in with those
of the VSA brand. The company says it is dedicated to designing
adornments inspired by goddesses that encourage enlightenment,
expression and creativity, and each of the VSA designs incorporate
imagery and symbolism borrowed from life in Mexico.