25 University students participate in VivaCell-MTS School session

06.03.2010 14:30 GMT+04:00

/PanARMENIAN.Net/ VivaCell-MTS, Mobile TeleSystems OJSC subsidiary,
announced successful accomplishment of VivaCell-MTS School session in
the frames of the Career Development Program. The Program was aimed to
support the higher educational institutions in Armenia aligning the
theoretical knowledge of the students with practice, closing the gaps
in the way the commercial disciplines are taught in the universities.

Ralph Yirikian, VivaCell – MTS General Manager, has presented a number
of lectures entitled `Business with a Mission’ to the students of the
Armenian universities and the Diaspora. Following the successful
initiative, the Commercial Department has made the next solid step in
extending the scope of the VivaCell-MTS Career Development Program.

During 5- day session (March 1 -5), representatives of the following
units of the Commercial Department – Sales, Marketing and
Communication introduced an interactive course for 25 students of
Economics, Management and Marketing faculties from different Armenian
universities. The lectures were focused on the basics, ideology and
innovative methods and approaches in the real-life application of the
following disciplines and applied sciences: marketing management,
market research, prepaid and postpaid product development, product and
service advertising and promotion, corporate sales, merchandizing and
key account management, corporate social responsibility theory and
implementation, Public Relations with a focus on Corporate
Communication and Reputation Management.

The trainers – the specialists of VivaCell-MTS from corresponding
units, conducted interactive classes using practical cases based on
the experience of VivaCell-MTS. In particular, the students
participated in the process of the product development based on the
results of the research they conducted the day before. With the
support of the marketing specialists the students developed the tariff
plan `Student’ designed for students. The tariff plan will be
introduced in the market very soon.

During the ceremony of presenting the Certificates of the Course
Completion to the students, the VivaCell-MTS General Manager Ralph
Yirikian mentioned `The employers of Armenia need high quality
employees with business skills that enable them to work effectively in
the Company. VivaCell-MTS is happy to participate in the process of
developing young professionals. That’s why we started to contribute to
the education of the undergraduate students by aligning their
theoretical knowledge to the reality. In the future, with further
development of various sectors of economy in Armenia, companies will
need more young people with better understanding of the business. So
that they could take part in the country’s growth and become business
leaders of the future.’