Jamaica’s Minister of tourism, Edmund Bartlett, says plans are under way to market brand Jamaica in Armenia, the  reports.

“We were able to establish a new partner in Armenia that now will be selling destination Jamaica with Qatar Airlines to bring new arrivals into the country,” he said.

Bartlett, who was speaking at a recent press conference held in New Kingston, said the partnership will provide new opportunities for a diversified local tourism market, while boosting arrivals to the country.

Initial discussions were held during the minister’s attendance at the 38th plenary session of the United Nations World Tourism Organization (UNWTO) affiliate members in Armenia from October 1 to 4.

Further details on the partnership are to be announced later this year.