“You have to travel and you to make placement of your wine in places like London, New York, maybe Paris. Even the French and Italians sometimes open their minds to new products, but I think the main markets where you have trends are London and New York. And Germany! Germany is very open for any wines that are new in the world,” said Joachim Heger, who visited Armenia upon Koor Winery’s invitation.

According to him, many people want something rare, they want something that’s not available everywhere.

“I don’t know how big the possibility is to grow in vineyards, but if there are not many vineyards, you have to be exclusive,” German winemaker noted.