Alina Hovhannisyan. In honor of the 2800th anniversary of the capital of Armenia, the Yerevan Brandy Company launches the "ARARAT Yerevan" project, within which the legendary "Yerevan" brandy will reappear on the Armenian market,. The brandy was fisrt created in 1947 by the past master of the blend of the Yerevan Brandy Company Margar Sedrakyan. This was announced to the journalists at the press tour to the Company by Karine Madelrieu, director of Sales and Marketing of the Yerevan Brandy Company.

"In September this year, on the eve of the jubilee celebration, the Yerevan Brandy Company will launch the legendary 'Yerevan' cognac, which will be included in the Vintage collection of ARARAT cognacs, "she said. K. Madelrieu noted that "Yerevan" has a special place In the production range, considering the fact that it is the first cognac having such a high degree.

Director of the Yerevan Brandy Company Hamlet Antonyan in his turn informed that the strength of "Yerevan" cognac is 57 degrees, the sugar level is 19.5 percent, the average age of the alcohol is 10 years, but 37 years old alcohol was used to make this brandy. ''Yerevan'', according to Antonyan, was created already in September last year, at the end of August it will be bottled and will enter the market in September. "Experience transferred from master to master gives us the opportunity to create or recreate the whole complexity of blending of " Yerevan ". This is a difficult, responsible, but pleasant work, because we have to work with spirits, to which very few people in general had the opportunity to come into contact in Armenia. I compare this work with the restoration of ancient paintings, for the reconstruction of which you can not miss a single detail, "he stressed.

Answering to the question of ArmInfo, Karine Madelrieu noted that like the "Armenia" brandy, "Yerevan" will be an exclusive product that can be purchased only in Armenia, but several bottles will be delivered to the Russian market. "We want the guests of the capital be able to find a special product that they will not be able to buy in their country, "she stressed. In the same connection, K.Madelrieu noted that in the first year the volume of production will be about 10 thousand liters. The price category will slightly exceed the cost of ''Armenia'' brandy, 25 thousand drams per bottle with a capacity of 0.75 liters.

The Director told the story of Margar Sedrakian's creation of the legendary "Yerevan" cognac. "The master dismantled all existing stereotypes that the cognac strength can not exceed 50 degrees," he stressed. The very history of the creation of high-degree cognacs in Armenia, according to Antonyan, began in 1937, when the Papanin team equipped an expedition to the North Pole. Armenians gave them their brandy for warmth. ''However, the expedition participants wrote that it is so cold that cognac does not warm them. They noted that the cognac is strong, but not as much as the local frosts. This served as a direct message for Sedrakyan to create such a cognac, which would be stronger and softer. And he succeeded to do that, "said the director of the YBC production.

Antonyan demonstrated to journalists how to taste brandy. "It is necessary to bring a glass to the nose at a distance of 2-3 cm. Without inhaling sharply, try to feel the notes of creamy caramel, white honey, oak barrel, almonds, the aroma of spices, black pepper, notes of cloves and finally dried plums and half-boiled apricot, "he explained.

In addition, according to K. Madelrieu, the "ARARAT Yerevan" project envisages within the framework of cooperation with the photo agency PAN Photo, a photo project "History of Yerevan", in which 10 photographers will take part. ''The project is designed to show the untold stories of the capital. 10 photographers, each of whom will have his/her own specific topic, will independently work on the content and will introduce new faces of Yerevan to the residents and guests of the capital, "said sponsor of the photo project Vahan Stepanyan. The photos, he said, will be rigorously selected. Only 10 will be selected of more than 50 photographs. The project will be completed on September 14, after which the photographs will be presented at the exhibition in the ARARAT museum. Moreover, one can watch the photos on the specially created page of Yerevan Stories in the Instagram. (https://www.instagram.com/yerevanstories)

Starting from June 16 this year within the framework of the project, the "ARARAT Yerevan" application was launched, K.Madelrieu informed. The application was created with the assistance of ARLOOPA corporation, thanks to which residents and guests of the capital can see how dozens of years ago about 30 architectural monuments of Yerevan looked like. After downloading the application, each user will have a virtual map with a designation of a number of interesting locations in the capital, each of which will be scanned by the user to see the object in its historical view. Moreover, within the framework of the application, a story will be presented about one or another place. "The concept of the application somewhat resembles ARARAT itself, which preserves and respects its roots and traditions, but at the same time seeks to keep up dynamically with the times," she stressed. The application can be downloaded from the following links: https://play.google.com/store/apps/details?id=com.arloopa.ararat and https://itunes.apple.com/us/app/ararat- yerevan/id1397856706?mt=8&ign-mpt=uo%3D4

Director of Marketing and Sales of YBC noted that the purpose of the project attached to the 2800th anniversary of the capital, is the opportunity to show the city from a different view. The YBC will also launch a map of Yerevan, which will show historical, but hidden places in the city, which the residents of Yerevan themselves do not know. Maps will be distributed in the capital's institutions, so that everyone has the opportunity to get acquainted with those locations in the city that were previously unknown to the citizens, she concluded.

The legendary Armenian brandy ARARAT is produced by Yerevan Brandy Company using traditional technology, the foundations of which were laid in 1887 by the brothers Nerses and Vasily Tairyants. ARARAT brandy is created using only local endemic high-quality Armenian grapes and crystal clear spring water. Precious ARARAT brandy is aged exclusively in barrels made of Caucasian oak, produced in their in-house cooperage plant. In 1998 Yerevan Brandy Company became a part of Pernod Ricard, an international company and the world's leader in the Premium spirits industry.