"The reason we do a lot of things in the same song is because you don't wake up in the morning and think about one thing during your whole day," vocalist Serj Tankian told Pulse! magazine shortly after the record came out. "You think about love for a second, you think about hate, you get angry at your boss. With System of a Down, we want to bring all of that kind of life emotion into the music."
The approach struck a chord with the mainstream. The album's two singles, "Sugar" and "Spiders," received substantial airplay and the album went gold on February 2nd, 2000. After the release of System's mega-breakthrough follow-up, Toxicity, System of a Down went platinum. In celebration of its enduring greatness and strangeness, here are seven things you may not know about the LP.
1. NUMEROUS LABELS PASSED ON THE ALBUM, THINKING A RECORD BY AN ALL-ARMENIAN BAND WOULDN'T SELL
System of a Down played in the Los Angeles scene and attracted a strong following with songs they wrote for their self-titled debut. However, numerous A&R people who checked out System turned them down, viewing them as a novelty group that wouldn't translate beyond the Armenian community. "The two or three years that we were selling out clubs and had a huge buzz in L.A., nobody wanted to sign us because we were Armenian," Daron Malakian said in the book Louder Than Hell: The Definitive Oral History of Metal. "We were told, 'There's a big Armenian community in L.A., but who's gonna get you in Germany? Who's gonna get you in these places where they don't know what an Armenian is?'"
2. THE BAND ALMOST DIDN'T SIGN WITH RICK RUBIN
After hearing about System of a Down from his A&R man Guy Oseary, American Recordings president Rick Rubin went to The Viper Room to check out a gig. "It was the funniest show," Rubin told Rolling Stone, looking back. "I couldn't stop laughing. It was intense." He happily offered the band a record deal. However, by that time, System of a Down had other plans. "We were actually going to sign with Universal," guitarist Daron Malakian said in Louder Than Hell. "But then we went into their offices and looked at the posters on the walls and what they were promoting and we realized they didn't have any rock acts or even anybody in there that knew what to do with rock. It was pretty much a hip-hop/R&B culture that they were building there. As soon as we walked out of that meeting, we said, 'You know, man, we should just go with Rick. He believes in us and he's not following any trends. He's just going with his instinct.'"