The Football Federation of Armenia (FFA) has signed a three-year title sponsorship agreement for the country’s top-tier league with the BetConstruct-owned online sports betting platform VBET.

Along with the title sponsorship agreement, the FFA has signed a live streaming and scouting data deal with FeedConstruct, the data feed subsidiary of BetConstruct.

In a deal hailed as the biggest ever in Armenian football, the FFA said that VBET will pay AMD400m (€704,000/$830,300), including taxes, for the title sponsorship during the 2020-21 season, which kicks off tonight. That fee will then rise by 10 per cent during the following two seasons.

Armenia’s top flight has been renamed the VBET Armenian Premier League as a result of the sponsorship.

Title sponsorship rights to the Armenian Cup are also included in the contract.
Armen Melikbekyan, the FFA president, said: “We are very happy to continue our collaboration with VBET. The positive experience we had last season convinced us to sign a new, unprecedented contract. We are sure that cooperation will make a huge contribution to the development of Armenian club football.”

In 2019, VBET became the official betting and gaming partner of English Premier League side Arsenal in a three-year deal running to the end of the 2021-22 season.

FeedConstruct has been awarded the rights to exclusively provide live scouting data and live video streaming coverage of more than 130 matches during the 2020-21 VBET Armenian Premier League season.

Detailing its role, FeedConstruct said that its AI (artificial intelligence) and ML (machine learning) service ANJA “will be there to capture every small detail with its 8k video with small objects, short R&D period, and more than 30-hour footage behind its back.”

FeedConstruct explained that AJNA is an augmented live video streaming that simultaneously recognises the game flow and provides advanced player tracking in live mode. “By collecting more technical data, it creates new and unique markets to bet on and produces post-game statistics, which can be used by federations, betting organisations, and team coaches.”