ARARAT legendary Armenian brandy celebrates its redesign and presents “Under One Sky” movie. By this new artistic form, the brand illustrates its genuineness and eternal values, that continue to inspire. “Under One Sky” directed by Alexander Hant will be released on April 8.
Four parallel stories about main human values are happening in different countries with different heroes, who are experiencing the most important and the brightest moments of their lives. One of the main ideas of the film is the superiority and importance of sincere human connections in the light of which all the barriers between generations and conditionality of borders are faded out. As ARARAT always accompanies us during the most important moments of our lives.
This cross-cultural project unites such stars as Emmanuil Vitorgan, Khoren Levonyan, Maxim Matveev, Nerses Avetisyan as well as actors from Kazakhstan Sanjar Madi, Karlagish Mukhamedjanova, brand’s friends in Belarus Anna Bond, Elizaveta Battalova and true masters of Yerevan Brandy Company.
Seven minutes of screen time show the heroes in different life situations and reveals all those things, which are reflected in the legendary Armenian brandy – true human values, which are passed from generation to generation and unite people, cities and countries across the globe.
“Under One Sky” is the collaboration of the brand with filmmaker Alexader Hant, who despite his young age has already won significant international awards such us “Nika” and prize at KVIFF (Karlovy Vary International Film Festival). The partnership became possible mostly because mutually shared values.
“We are living in difficult times, when people are again drawing the borders. Our stories are to show that despite those borders we all live under the same sky,” Alexander Hant told reporters on Wednesday.
ARARAT export manager Vardges Hoveyan noted that they were not looking for an advertising director, but for a director who makes powerful films, because they did not want to make a commercial, as the factory does not need it, but real human values had to be revisited through a story.
According to Hoveyan, the time of the film screening was not chosen by chance. The film is launched in a very meaningful time, when almost each of us deeply realize the true importance of human connections.
With very refine brand integration this movie has been designed as a story about values – their importance and universality. Here the main human values are symbolically presented in the form of а guiding star, the light of which will always bring to the right decisions.
“What does unite people when the borders of many countries remain closed? Genuine beauty, moments of inspiration, the joy of creative work, and, above all, the stories, which brings closer generations and hearts. The new project of ARARAT “Under One Sky” is far more than just a movie. It is the first cinematographic project of the brand, that became possible in the result of ARARAT teams’ efforts in Eastern Europe. It is a unique, contemporary and emotional way to show all these things that unite us around ARARAT despite difference in generations and countries we live in. And of course, it is an unusual way to support the new range of ARARAT and demonstrate the uniqueness of duet of contemporary shape and values, that remain unchanging,” said Karine Madelrieu, Marketing Director of Pernod Ricard Eastern Europe.
“Under One Sky” is the first big project of ARARAT after its redesign. Earlier this year ARARAT changed its look, but the brand’s philosophy and values remain the same. True love to the work you do, mastery, respect of the traditions, hospitality, audacity on the way to the triumph and, most importantly, the irreplaceability of the sincere human connections – all the ARARAT values are unique and universal at the same time. Year by year they unite more and more people, which illustrates one very important truth – value is a something, the power of which gets stronger ones you share it with others.
One of the important roles of the movie is embodied by ARARAT. Thus, one episode shows how Hamlet Antonyan, the real production director of the Yerevan Brandy Company, is tasting the spirit from one of the thousand barrels kept in the ageing cellars and symbolically talks to the previous generations of masters. This dialogue of times also ensures that the inherited values will also be transferred to the generations to come. This bright episode is important not only from the dramaturgic aspect, but also comes to showcase the real world of ARARAT the beauty of which is beyond any cinematographic lenses.
Prior to the film shootings, all the actors were tested for coronavirus.
"Everyone’s tests came back negative. It was very important for us. The production director of Yerevan Brandy Company has acted in the move and he must not lose smell. Throughout its history, even during World War II, the factory has never suspended its operations. It would be awful if it had happened because of this movie. But we succeeded," Hoveyan said.
The world premiere of the film will take place on April 8, at 8pm Yerevan Time (GMT +4) on the specially created platform www.underonesky.araratbrandy.com .
The choice of the channel allows to enjoy the movie despite geographic locations and underlines the combination of classic cinema and modern trends, which are inviting to reveal new facets for each generation.
“Under One Sky” is a movie which overcomes the space and borders, a movie which will stick you to the gadget screens for a couple of minutes, where almost everyone will find some familiar feelings and which will make you to look at the sky.
More photos at the link below