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    Categories: 2022

AYF Camp Haiastan unveils new logo

FRANKLIN, Mass. — Ahead of the highly-anticipated 2022 summer season, the Armenian Youth Federation (AYF) Camp Haiastan Board of Directors is thrilled to announce the official launch of Camp Haiastan’s new logo. This strategic initiative represents a refreshed commitment to empowering the dedicated community while also broadening Camp’s awareness to future generations of campers.

The new logo upholds Camp Haiastan’s long-standing identity, featuring prominent visuals of the beloved Mount Ararat and AYF logo, alongside modern font enhancements for a new look and feel. 

“Equally as significant to on-site and operational updates, ensuring Camp’s widely-circulated visuals effectively represent its robust legacy and appeal to prospective families across the globe remains critical to long-term success,” said Taline Badrikian, board member and chair of Camp Haiastan’s marketing team. 

Adding momentum to this exciting progress, the emblematic “tornig” icon will also undergo updates in the near term and will remain a key part of Camp’s branding.

This positive step forward is another fulfillment of the Camp promise to “make it better than it was” and is a strong way to begin another fantastic few months at 722 Summer Street. 

Founded in 1951, AYF Camp Haiastan is the oldest Armenian residential camp in the United States. Camp Haiastan is located in Franklin, Massachusetts.


Emil Lazarian: “I should like to see any power of the world destroy this race, this small tribe of unimportant people, whose wars have all been fought and lost, whose structures have crumbled, literature is unread, music is unheard, and prayers are no more answered. Go ahead, destroy Armenia . See if you can do it. Send them into the desert without bread or water. Burn their homes and churches. Then see if they will not laugh, sing and pray again. For when two of them meet anywhere in the world, see if they will not create a New Armenia.” - WS