In the picturesque setting of Tatev, Armenia, on June 24 and 25, the echoes of history and legends will come alive during the immersive festival ‘In the Mountains’. The festival, an initiative designed to boost cultural and gastronomic tourism in Syunik, is a vibrant celebration of the region’s history and legends. The event, meticulously crafted, offers a multitude of experiences, including theatrical performances, master classes, music, national dances, and games, along with a taste of traditional dishes.

Tours of historic old villages are also on the itinerary, allowing visitors to immerse themselves in the region’s cultural heritage. Among the highlights of the festival is the opportunity to experience the TaTever aerial tramway over the Vorotan gorge and the Tatev monastery complex from the 9th century. The latter, a spiritual haven accessible by the Wings of Tatev cable car, offers breathtaking views of the gorge. Notably, the TaTever aerial tramway holds the Guinness World Record for the longest passenger aerial tramway.

Under the leadership of Sisian Boghossian, the Tourism Committee of the Republic of Armenia has been instrumental in organizing the festival, underlining its role in attracting tourism to Armenia in four main directions: adventure, culture, gastronomy, and nature. The festival’s potential to boost tourism and provide socio-economic benefits to the community has also been highlighted by Ani Davtyan, the project manager. The festival is supported by the Tourism Committee of the Ministry of Economy of Armenia and organized by Tatev Revival Foundation, Ruben Vardanyan Foundation, Impulse Management Company, and TaTever aerial tramway.

Unique features of the festival include an interactive performance titled ‘History of Syunik. travel through time’, a crafts fair, and musical performances. A dedicated children’s entertainment zone ensures the event is family-friendly, while the ‘Medieval dinner with the noble Orbelian family’ offers an intriguing gastronomic experience. These initiatives are part of the ‘Tatev Revival’ Foundation’s focus on restoring the Tatev Monastery and developing the region. As such, the festival is more than just a celebration; it’s a testament to Armenia’s commitment to preserving and promoting its rich cultural heritage.