Israeli fixed-price coffee chain Cofix has entered Armenia with a store at the Yerevan Mall shopping centre.
Cofix and its local master franchisee Galaxy Group are seeking to open a further 10 outlets in Armenia this year, with a 766sq ft flagship site set to open in the capital city Yerevan in February 2024.
The coffee chain said it will offer a four-tier pricing system in Armenia, with its cheapest beverages costing AMD 600 ($1.49) and the most expensive AMD 1,500 ($3.71).
“By aligning with strong local partners like Galaxy Group, we ensure that our global growth is grounded in local market understanding and operational excellence. We don't believe in a one-size-fits-all strategy. Our approach is to tailor our presence, ensuring that while Cofix’s core values remain constant, each outlet reflects the local character and preferences. Cofix Armenia exemplifies this approach, and we are excited to bring this unique experience to our guests in Yerevan,” said Shaun Lewis, Chief Operating Officer, Cofix Global.
Founded in 2013, Cofix now operates more than 400 outlets across Israel, Russia, Kazakhstan, Belarus, Poland, Spain and Armenia.
Yerevan-based Galaxy Group manages a portfolio of 15 businesses across Armenia, Georgia and Belarus. Its hospitality division includes French bakery chain Paul, premium café SantaFe and local bar-restaurant concept Pahest 33.