ACCORDING TO POLITICAL TECHNOLOGIST, THERE ARE "SHOOTS OF BLACK PR" AT THIS STAGE OF ELECTION CAMPAIGN
Noyan Tapan
Jan 31, 2008
YEREVAN, JANUARY 31, NOYAN TAPAN. In the forthcoming RA presidential
elections all nine candidates for presidency bake very nice
buns with big raisins, however it is very difficult to see their
raisins. Political technologist Narek Malian presented this way his
perception at the January 30 meeting with journalists at the Hayatsk
club. As N. Malian evaluated, there is no "black PR" at the current
stage of election campaign, there are only remindings of doing "black
PR," but its shoots are already noticeable.
The expert said that sociological surveys, which are the starting point
of political technologies, do not work at all in such a country like
Armenia: each person can conduct his own survey among his friends and
to draw a conclusion from its results. The peculiarity of Armenia is
that during presidential elections society is quickly divided into
two main poles.
Another peculiarity of society is striving for taking the part of
the strong. And the candidates proceeding from it try to show that
the strength is on their side.
Avoiding to name the candidates having formed the two poles Malian
said that a mixture of Western and Russian technologies is used by
candidate A (the western technology is going from one apartment to
another, meeting people, and the Russian technology is a technology
of a ruler, a person controlling the situation). Accoridng to him,
the mixed technology will not work in Armenia, as there is no kind
ruler, kind tyrant. And candidate B has adopted the Western technology.
According to the political technologist, the fact that "Forward,
Italy!"
slogan worked well in case of Silvio Berlusconi does not mean at
all that the slogan "Forward, Armenia!" should work well in Armenia
(this is the slogan chosen by candidate for presidency, Prime Minister
Serge Sargsian).
As a novelty in the current election campaign N. Malian said that one
of the candidates has put in circulation the method of communicating
with people through DVD disks. Five out of the candidates for different
reasons carry out their PR themselves: one of them himself does not
believe his victory, therefore he has decided to economize money,
the other has no money, the third thinks that no one can carry out his
PR better than he himself. In case of another the party is engaged in
his PR and rather successfully, and the candidate from the fixed 10%
rating is gradually rising and will become a favorite.