Panorama.am
17:06 05/04/2008
INTERVIEW WITH `BE LINE’ LTD PRESIDENT HAYK KHANDJYAN:
`SOONER OR LATER `ARMENTEL’ HAS TO MAKE REBRANDING’
In these days You have announced that on 7 April it is
scheduled to hold `Be Line’ brand presentation in
`ArmeniaMarriot’ Hotel. But later on it was found out
that the presentation was being organized by
`ArmenTel’ Company. Does it mean that `Beline’ brand
of `Vimpelcome’ company should be presented?
-Yes, and we have already made it clear.
And how do you treat it?
-With smile and believe in tomorrow. I do not hesitate
that they have hurried a little and sooner or later
`ArmenTel’ has to make a rebranding.
Does it mean that Armenian `BeLine’ will continue to
protect its brand in Armenian courts?
-Till the end, without any suspicions towards the
victory. First the court cases in Armenia have not
been over yet, and the news spread by `Vimpel Com’
that the RA Court of Appeal affirmed that `Vimpel
Com’s’ product registration concerns Armenian
communication field is not true.
Second the decision made by the RA economic court is
suspicious, and even more it is not justified.
And finally third if in Armenia our right towards that
brand is limited or is not allowed, then we’ll apply
to international court.
In the European Court examples it is clarified that
brands and other intellectual products are defined by
the author’s rights which is a human right. The same
is applicable to Armenian court without any
exceptions. Hope that they’ll think of it in time and
we’ll not have to take the case to Strasburg.
Source: Panorama.am
From: Baghdasarian