"BUY THE ARMENIAN" NATIONAL CAMPAIGN TO START ON NOVEMBER 1
Noyan Tapan
12.10.2009
"Buy the Armenian" national campaign as part of the Water-to-Market
(WtM) Activity of the Millennium Challenge Account- Armenia
(MCA-Armenia) Program will start on November 1. The campaign
will include a number of measures such as the demonstration of
commercials on products made in Armenian marzes, food tasting in
shops, etc. MCA-Armenia CEO Ara Hovsepian said at the October 12
press conference that the purpose of the campaign is to promote the
consumption of goods of domestic producers in both domestic and foreign
markets and to encourage the establishment and development of farms,
which is the major goal of VtM Activity.
RA Minister of Economy Nerses Yeritsian underlined the importance of
this initiative under conditions of the global economic crisis, noting
that it will allow organizing greater production and creating jobs in
rural areas – in the sphere of agricultural food processing. In his
words, such campaigns should be conducted not only in food industry,
but also in other sectors.
According to Richard Hurelbrink, Head of ACDI/VOCA organization
implementing WtM Activity, during the crisis, measures of this kind
are taken in many countries and are considered successful. He said
that in preparing this project, their aim was that local consumers
would feel pride when buying an Armenian product and also realize
that in this way they benefit both farmers and processing enterprises.