SCR PLANS TO REBRAND IN 2010
PanARMENIAN.Net
24.12.2009 16:43 GMT+04:00
/PanARMENIAN.Net/ "South Caucasian Railways" JSC plans rebranding
in 2010 to raise the consumers’ awareness of its brand and make
the company more recognizable in both domestic and foreign markets,
Shevket Shajdullin , Director General of the company told a press
conference on December 24 in Yerevan.
"In 2010 we will exercise another approach to organization of company’s
activities, and we must be perceived as serious and complex company
both in domestic and international markets," he said.
According to him, the company will not change its name, but the
changed logo will be presented to the public in January of 2010.
SCR is conducting business justification to position itself as a
strong company in the Europe – Caucasus – Asia Transport Corridor,
Shevket Shajdullin said.
"This is not simply connected to establishment of an international
logistics center in Armenia, but related to our entry to international
markets, the director general said.