Orange Armenia Pledges US$50-mil. Network Investment in 2010

World Markets Research Centre
Global Insight
May 7 2010

BYLINE: Michael Lacquiere

Orange Armenia’s chief executive, Bruno Duthoit, has indicated that
the operator will invest around US$50 million in network development
during 2010, reports Prime-Tass. Orange is aiming to expand its
network coverage from the current level of 83% to 93% by August 2010.
In the longer term, Duthoit has stated that Orange Armenia intends to
become profitable by mid-2011.

Significance:Having only launched commercial operations in late 2009
in a market in which the penetration level was already approaching
100%, Orange is understandably playing catch-up with bigger rivals
K-Telecom and Armentel, but its investment plans indicate that it is
nevertheless eyeing growth. The operator has pursued a strategy of
low-cost pricing, aimed at generating subscriber uptake rather than
massive revenue generation, and this prioritisation of subscriber
numbers will be further aided by the expansion of its network
coverage.

From: Emil Lazarian | Ararat NewsPress

Emil Lazarian

“I should like to see any power of the world destroy this race, this small tribe of unimportant people, whose wars have all been fought and lost, whose structures have crumbled, literature is unread, music is unheard, and prayers are no more answered. Go ahead, destroy Armenia . See if you can do it. Send them into the desert without bread or water. Burn their homes and churches. Then see if they will not laugh, sing and pray again. For when two of them meet anywhere in the world, see if they will not create a New Armenia.” - WS