MEDIAMAX’S “100 SECONDS” PROJECT PRESENTED
Society | March 23, 2015 13:43
Yerevan/Mediamax/. Mediamax media company and VivaCell-MTS presented
100 Seconds project in Yerevan today.
Vigen Sargsyan, Chief of Staff of the Armenian President and
Coordinator of the Events Dedicated to the Armenian Genocide
Centennial, also attended the presentation which took place in the
Komitas Museum-Institute.
100 Seconds project is based on testimonies of Genocide survivors
published by the National Archive of Armenia. People having public
influence around the world and in their countries (writers, musicians,
directors, actors) are reading 100 seconds extracts from testimonies.
All in all, 24 videos were filmed which will be presented at
and on a Youtube channel on March
23-April 23.
VivaCell-MTS is the general partner of the initiative and
post-production is done by Tumo Company.
“The main goal of 100 Seconds project is to call people’s attention
to the horrible sufferings that Armenians went through 100 years ago.
It’s no easy to read and listen to the testimonials. But the more
people are shocked by the testimonials the more likely they are going
to do their best to prevent new genocides. Our project is meant for
denying Adolph Hitler’s words voiced in 1939, a week before invading
Poland: “And who now remembers the annihilation of Armenians?””,
said Mediamax Director Ara Tadevosyan.
Photo: Mediamax
“Talking about 1.5mln victims, we often touch upon the tragedy in a
too statistical manner. We forget that 1.5mln were concrete people
and we deal with millions of human tragedies. The Genocide was not
only a national but personal tragedy”, he said.
Speaking about the project’s format of encapsulating a testimony in 100
seconds, the Director of Mediamax noted that “in the modern world, the
form of presentation is as important as the quality of the content”.
“Unfortunately, the life pace nowadays doesn’t allow people to read
full testimonies, and the format of 100 seconds enables us to present
what we want”, he said.
Ara Tadevosyan expressed his gratitude to VivaCell-MTS for acting
as the general partner of the project and covering the costs for
organizing the filming in various countries.
Photo: Mediamax
“To rule out the possible false perception, it should be said that
all the participants have read the testimonies without receiving any
payment for it,” stressed the Director of Mediamax.
Ara Tadevosyan especially thanked Tumo Director Vigen Tumanyan,
designer Vahan Balasanyan for developing the project’s logo, and
songwriter and musician Serzh Melkonyan for his significant technical
assistance.
“Over the last 10 years, we have carried out a number of important
projects in cooperation with Mediamax but this project is special as
it should remind the world about the dreadful page of our nation’s
history. We are grateful to people of various nationalities who took
part in this project, thus proving that the Genocide issue does not
refer to only Armenians,” said VivaCell-MTS General Manager Ralph at
the presentation.
“This project is a message to the civilized world that we should not
forget – we should remember, recount and remind everyone of it and if
we do not condemn what happened, we will then encourage new genocides,”
said Ralph Yirikian.
Secretary of State Commission Coordinating Events Dedicated to the
Armenian Genocide Centennial Vigen Sargsyan expressed his gratitude
to Mediamax for 100 Seconds project.
Photo: Mediamax
He recalled that the Armenian Genocide Centennial commemoration is
built around four cornerstones – memory, gratitude, international
struggle and rebirth.
“100 Seconds project is a great input in the “memory” section. The
dissemination of the stories of the Genocide survivors has exceptional
significance as we can show through it how this crime might roll into
every family,” said Vigen Sargsyan.
“I would like to express special thanks to VivaCell-MTS, which
regularly stands by such most fundamental social initiatives. In
this case we have an outcome, which is important in that the project
participants have not received any payment. They used their fame
and popularity to make our history more audible in the world. As the
Secretary of State Commission, I hail the project and ask everyone
to help share the materials,” said Vigen Sargsyan.