Yerevan April 4
Alina Hovhannisyan. As part of the marketing strategy for wine companies in Armenia for 2018-2023. Russia, Poland, Belgium and the USA were chosen as the target export markets. The executive director of the Wine Growing and Wine Foundation of Armenia (VWFA) Zaruhi Muradyan stated in a conversation with ArmInfo.
According to Z. Muradyan, to determine these markets in conjunction with the CBI (Center for Promoting Exports from Developing Countries) throughout the year, numerous studies were conducted, on the basis of which the marketing plan was developed. The main emphasis, as the head of the Fund emphasized, will be put on raising the recognition of Armenian wine and increasing the volume of exports.
"This year I participated for the first time in the exhibition PRODEXPO in Moscow as the head of the Foundation, and I was surprised to find that in Russia little is known about the Armenian wine. We are perceived there more as a cognac producing country. Consequently, much work is to be done in this direction. In particular, the RA Ambassador to the Russian Federation expressed readiness in rendering assistance for more purposeful events," she said. Speaking of Belgium, Z. Muradyan stressed that recently there has been a tendency of increasing demand for and increasing the supply of Armenian wine to this market.
In addition, she said that as part of the marketing strategy in July this year, the US will host a fair of Armenian wine. "To begin with, we will hold a fair in Los Angeles, given the numerous Armenian Diaspora living there," she said. However, in the United States, a number of events are planned, where the history of Armenian wine will be presented, for which it is envisaged to invite experts from the sphere, critics, journalists. In the future, the involvement of international specialists is planned in the implementation of the programs.
On March 30, the marketing strategy for winemaking companies for 2018-2023 was ratified.
The Foundation for the Development of Viticulture and Winemaking of Armenia was established by the government decision of June 23, 2016. The Fund's activity is aimed at solving problems in connection with the issues of improving the quality of the produced wine products in order to ensure its competitiveness in the domestic and foreign markets.
According to the National Statistical Service of Armenia, Armenia in the year 2017 produced 8.8 million liters. wine and increased the export of wine by 30%.