Alexis Ohanian launches Shakmat, new Armenian brandy

Emil Lazarian 2018
Banks.am, Armenia
Nov 13 2018
 
 
Alexis Ohanian launches Shakmat, new Armenian brandy
 
13.11.2018 | 12:20 Home / News /
 
Reddit and Initialized Capital co-founder Alexis Ohanian has announced the launch of new brand of Armenian brandy, Shakmat.  
 
According to Ohanian, the first batch will contain 2400 bottles and be sold EUR 100 per bottle. A part of profits will be allocated to Armenia Tree Project, which has planted over 5.5 million trees all over Armenia.
 
“Shakmat 23 Year Old is a premium brandy originating from the birthplace of winemaking. It is an embodiment of Armenia’s two national treasures – Chess and brandy. The time has come for Armenian brandy to reclaim its rightful place on the World Spirits map,” emphasized Ohanian.
 
He visited Armenia with a team to find the right flavors for the new brandy.
 
“Shakmat (or shakhmat) is the Armenian word for chess. But our Shakmat is so much more than a game. It is a symbol; a symbol of life, persistence, patience, and wisdom of a people that do not fall, even when held in check,” concluded Ohanian.

Emil Lazarian

“I should like to see any power of the world destroy this race, this small tribe of unimportant people, whose wars have all been fought and lost, whose structures have crumbled, literature is unread, music is unheard, and prayers are no more answered. Go ahead, destroy Armenia . See if you can do it. Send them into the desert without bread or water. Burn their homes and churches. Then see if they will not laugh, sing and pray again. For when two of them meet anywhere in the world, see if they will not create a New Armenia.” - WS