UCLA vs. USC: Collegiate Rivalry Boosts Telethon Fundraising

Armenia Fund, Inc.
111 North Jackson St. Ste. 205
Glendale, CA 91206
Tel: 818-243-6222
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PRESS RELEASE
Contact ~ Sarkis Kotanjian
[email protected]

UCLA vs. USC: Collegiate Rivalry Boosts Telethon Fundraising

Los Angeles, CA – During Armenia Fund’s 9th international Telethon 2006,
the rivalry between UCLA Bruins and USC Trojans, ironically helped fuel
fundraising efforts during the last hours of the program. Celebrity
attorney Mark Geragos challenged Bruins and Trojans during the program,
ahead of this Saturday’s game, to beat each other in the total amount
pledged for Armenia Fund. Immediately following the on air live
challenge, the studio was flooded with phone calls from students
pledging anywhere from $20 to $500.

The rivalry between the two campuses was even evident at the studio.
Hundreds of volunteers answering phone calls also happened to be UCLA
and USC students. Even phone bankers were pledging amounts on their
behalf and paying on the spot. UCLA Bruins had high hopes of surpassing
their Trojan brothers and sisters, except when one USC alumnus called in
and paid $10,000 with a confirmed credit card and challenged UCLA
students to beat the amount.

Although the telethon is over, the challenge continues ahead of this
Saturday’s football game. Armenia Fund would like to express its sincere
gratitude to the students of UCLA, USC and other local campuses for not
only bringing their sharp collegiate differences during the telethon,
but also volunteering their time for a worthy cause.

Armenia Fund continues to accept donations via its online secure portal
at The challenge continues ahead of this Saturday’s
game. Armenia Fund will announce final results on Monday.

Armenia Fund, Inc., is a non-profit 501(c)(3) tax-exempt corporation
established in 1994 to facilitate large-scale humanitarian and
infrastructure development assistance to Armenia and Nagorno Karabakh.
Since 1991, Armenia Fund has rendered more than $160 million in
development aid to Armenia and Nagorno Karabakh. Armenia Fund, Inc. is
the U.S. Western Region affiliate of "Hayastan" All-Armenian Fund. Tax
ID# 95-4485698

www.armeniafund.org
www.armeniafund.org.